Have you seen our new wine advert? Hands up everyone who already knew that our own label and exclusive wines had won more than 200 awards this year … and now hands up every person who was just a wee bit surprised at our amazing quality? Umm, quite a few of you it seems. Well, I know how much care, experience and expertise goes into every bottle and I’m especially proud of our Extra Special wines, so it’s great the secret is out!
The star wine of the advert, our Extra Special Barbera d’Asti from Italy, has to be one of my absolute favourite wines from the Extra Special range. It won three awards in the big international tasting competitions this year, including an IWSC Silver Outstanding, which for a wine selling for £5 this Christmas is, I’m sure you’ll agree, pretty amazing.
We’ve been buying Barbera from the lovely people at Araldica for some years now and I reckon we were the first supermarket to launch it under own label. You see, if we find a wine that is good we want customers to enjoy it, even if, at the time, it seems a bit ‘out there’ (we were the first to launch Fiano, too and Falanghina and Marsanne…).
About this time of year I head to the Piedmont region of northern Italy and, with Lella the winemaker at Araldica, and Claudio her husband who runs the winery, spend a couple of days creating the wines which will appear on our shelves in the Spring. It’s a very beautiful location and, you know, there is something in the idea that lovely wines come from lovely places.
So, the Extra Special Barbera d’Asti is on my shopping list this Christmas – smooth and ever so fruity with refreshing Italian acidity to cut through the richness of festive dishes like duck or turkey with all the trimmings. It’s also a brilliant party and supper wine – great with pasta, casseroles or big bowls of chilli. Happy days!
If you like the look of the other Extra Special £5 wines in the advert, here’s a little bit of background on them as well.
Try the Extra Special Barbera d’Asti for yourself!
Our giveaway offering 10 people the chance to try our our Extra Special Barbera d’Asti and provide feedback via social media using the hashtag #asdawine has now closed. Thanks to everyone who volunteered – we’ll be contacting the 10 chosen recipients shortly. Full terms and conditions.