Asda Active

A big well done to youngsters at a primary school in Stenhousemuir who have walked a total of 5,929 miles – the equivalent of walking to Rio de Janeiro – as part of our Asda Active challenge.

Pupils held an Olympic Games-style opening ceremony

Our Stenhousemuir store’s Community Champion Leigh-Anne Bridgeman gave St Bernadette’s Primary and Nursery School 50 pedometers for the 202 pupils to track the number of steps they walked – and the children took it in turns to each walk a mile per day to reach their epic target, getting daily exercise while learning maths skills.

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Posted in Asda Active on 24 June 2016
Asda Active

Thousands of children across the country are stepping up to our Asda Active challenge this summer.

Our team of Community Champions have equipped primary schools, community groups and clubs with pedometers to record the number of steps the children can achieve in the run-up to their sports days and are then supplying medals, prizes, drinks and snacks to the youngsters at the events.

St Helens Asda Active

Gaynor Winstanley, Community Champion at our St Helens store, handed out bottled water, certificates and medals to children from a local primary school. Youngsters took part in a range of activities, with reception class children trying the high jump and year six pupils running the 100m.

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Posted in Asda Active on 23 June 2016
Asda Active

Our team of Community Champions are equipping primary schools and community groups across the country with pedometers and other equipment as part of this year’s Asda Active challenge.

Asda Active

The schools and groups are recording the number of steps that children are walking between now and the sports day, with a number of schools attempting to walk 12 million steps – the equivalent of walking from the UK to Rio de Janeiro, where the Olympic Games are due to take place this summer.

Some schools are encouraging their pupils to walk a mile a day, while others are arranging events as wide ranging as an inter-school sports competition and Glee Club dancing. Pupils at Evelyn Street Primary School in Warrington are even competing with colleagues from our nearby store to see who can manage the most steps.

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Posted in Asda Active on 01 June 2016
Asda Active

We’ve made it our goal to keep kids active over the summer, so we’re teaming up with primary schools and community groups across the country to help thousands of children take part in sport.

Asda Active is back

Asda’s team of Community Champions will be helping schools take part in a fun new challenge we’ve designed, as well as playing an active part in their sports day events.

This year we’ll be supplying schools with kits including pedometers to record the distances they cover taking part in our Asda Active Challenge, before helping them host sports days, providing refreshments, medals, wristbands, stickers and certificates for pupils.

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Posted in Asda Active on 16 May 2016
Asda Active

Our Asda Active programme has helped thousands of children take part in sport this summer.

We teamed up with hundreds of schools and community groups to organise events – from fun sports days to activities such as obstacle races, football matches, wheelchair basketball and tennis – as part of our campaign to encourage children to establish active routines.

Now that the new school year has started our Community Life Champions will be heading into schools to support with sports sessions to continue helping children to get active.

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Posted in Asda Active on 17 September 2015