Asda Active

This summer Asda Active Sports Leaders delivered 320 summer sports days nationwide. An army of 7,000 sports leaders across the UK planned and delivered activities for 52,000 primary school children from over 1100 primary schools.

A hot day of activity in Portsmouth. Lucky the local fire service where on hand to offer a refreshing shower

They were involved in a range of activity days from mini Olympics and football world cup tournaments to traditional school sports days. Thousands of young people were out in the sun (and the rain) getting active and carrying the torch for the Olympic legacy. We had a great summer and are already building plans for 2014!

All the events were provided with healthy snacks from the Asda range with plenty of fruit and water to keep everyone hydrated and energy levels high.

Healthy snacks to keep energy levels high

Sign up to the Asda Active panel so we can keep you updated and ask your opinion on how best we can support your community.

Posted in Asda Active on 31 July 2013
Asda Active

Watch the video to learn more about the project.

With the first year of the Asda Active Sports Leaders partnership almost completed we are pleased to announce that we have added 3,000 people to the panel and now have 8,000 members helping us shape the future. Excellent progress but we want MORE, Strength in numbers! Sign up now.

Last year we built the Asda Active panel as a way of listening to our communities. With over 5,000 registered mums it proved to be an excellent way for us to ask questions and learn about what was important to parents regarding the health, activity levels and prospects of their children. With this years new additions we continue to grow and get stronger.

Sign up to the Asda Active Panel

Posted in Asda Active on 19 July 2013
Asda Active

Asda’s Community Life Colleagues have a big role to play in the Asda Active programme. Emily, who is Community Life Champion at Asda Bishop Auckland, gives us the lowdown on Asda Active, keeping kids healthy and the impact of London 2012.

You recently attended an Asda Active Sports Day at Bishop Barrington School, did you enjoy it?

It was a great day; the biggest highlight for me was seeing all the kids really enjoying themselves and getting involved with the games. ??What impressed you the most about the Sports Leaders running the activities?
The Sports Leaders were enthusiastic and really got involved with the activities and helped the kids to get the most out of the day which is the most important thing.
What part of being a Community Life Champion do you enjoy the most and why?

?The best part of being a Community Life Champion is it gives me an opportunity to make a difference in my local community and really get involved in helping people where I can.

Read more of the interview
Posted in Asda Active on 18 July 2013
Asda Active

Last week was another bumper week for Asda Active with hundreds of Asda Active Sports Days taking place across the UK.

It has been absolutely fantastic to see such a large number of primary school children getting involved and getting active – as we approach the one year anniversary of the London 2012 Olympic and Paralympic Games it’s great that so many people have been inspired by last summer’s spectacle.

One of our latest events took place at the John Charles Centre for Sport in Leeds, home of Asda HQ – Asda House – where more than 400 school children from fourteen local primary schools took part. Asda Active Athletes Ahtollah Rose and Charlotte Guest were on hand to encourage the youngsters throughout the day and talk about their experiences growing up with sport.

The event was also attended by MP for Pudsey, Stewart Andrew, a number of Asda colleagues and even the centre’s mascot, Mr Mootivator!

Posted in Asda Active on 03 July 2013
Asda Active

We kicked off Asda Active Sports Days in Scotland last week, with a visit to Ayrshire Athletics Arena to see three primary schools go head-to-head in a day of sports competition. The sun was shining and the kids arrived ready and raring to go. The teams took part in a mixture of sports including athletics, judo and tennis.

Competition was fierce all day but ‘Team Scotland’ were crowned winners under the leadership of last year’s Asda Athlete of the Year for Scotland, Matt McCormick. It was great to have Matt along to support the day and the kids were fascinated to hear about his life as a professional snowboarder!

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Posted in Asda Active on 20 June 2013