About Asda

Privacy policy

This privacy policy sets out how Asda and its partners (“we”, “us”, “our”) uses and protects any information that you give us when you use the Your Asda website.

Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. Asda is committed to the online privacy of all its users.

This privacy policy regulates the use by Asda and its partner companies of the information you provide when using the Your Asda website, which we operate in order to provide information about our products and services, our stores and the wider Asda business. It is to be read in conjunction with the terms and conditions of use of the Your Asda website and with the Asda.com Website Privacy Policy.

Information we collect when you use Your Asda

If you submit a comment on an article or if you submit any text, photos or videos for use on the website or in a competition we ask you for your name, location and email address. Your name and location will be published; your email address will not be published.

When you visit our site, we will automatically receive your IP address, a unique identifier for your computer or other access device.

How we use the information we collect

We collect your email address if you submit a message in case we need to contact you for any reason. Your email address will not be used to send you marketing information unless you have already registered it with another Asda website and given the relevant permissions.

In order to help us design our website and improve your experience, we may collect information about the way you use and access our website. Our web system collects information about each visitor, including IP address, the length of time spent on the website and the pages visited. We may employ third party experts to help us look at this information. However, rest assured that anyone we employ will treat all information with the same sensitivity and security that we treat it. This is explained in more detail in the cookies section below.

Cookies on Asda websites

Our sites use a number of different cookies. Below we explain the cookies we use and why we use them.

What is a cookie?

A cookie is a small text file that may be placed on your device when you visit our sites. When you next visit our sites the cookie allows us to distinguish you from other users.

There are two broad categories of cookies:

Persistent cookies – Persistent cookies remain on your device until deleted manually or automatically.

Session cookies – Session cookies remain on your device until you close your browser when they are automatically deleted.

Cookies we use and why we use them

Essential cookies

Essential cookies are technical cookies that are required for the operation of our sites. Without essential cookies our sites can’t operate properly. Essential cookies include, for example, cookies that enable you to log into secure areas.

Performance cookies

Performance cookies allow us to recognise and count the number of visitors to our sites and to see how visitors move around them. This helps us to improve the way our sites work by enabling us to tailor our sites to the way visitors use them. The information we collect from performance cookies is aggregated which means that we cannot identify you from it.

Experience cookies

Experience cookies allow our sites to remember the choices you make. Our sites use experience cookies to provide you with enhanced and personalised features. For example, we use information collected through what are known as “web-analytic” cookies to compare the choices you make to those of our other customers so that we can learn from those choices.

Information collected by experience cookies cannot track your browsing activity when you leave our sites to browse other sites.

Marketing cookies

Marketing cookies record your visits to our sites, the pages you have visited and the links you have followed. We use this information to make our sites and the advertising displayed on them more relevant to your interests. For example sometimes we use marketing cookies to limit the number of times that you see an advert. Sometimes we share information about your browsing activity (which we have collected from cookies) with our advertising partners. They may use this information to advertise products which may interest you on other sites.

Your right to refuse cookies and what happens if you refuse them

You can refuse cookies by activating the relevant setting on your browser. However, if you do so you may not be able to access all or parts of our sites. If you carry on using our sites and do not change your browser settings we will assume you consent to us using cookies as described above.

Processing by third parties

From time to time we may employ other companies and individuals to perform functions on our behalf. They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Policy and as permitted by the UK’s Data Protection Act.

International transfers

In order to carry out the steps detailed above we may send your personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area. Any details you provide may be electronically transferred to the US to our parent company Wal-Mart Stores Inc., which assists us in operating our websites. However, any such transferred information will be dealt with in accordance with the UK’s Data Protection Act.

Storage of data

We will not store your personal information for any longer than necessary. However we may be obliged by law to store your communications and personal information including activity logs and we may need to disclose details of these to government or authorised officials upon request. Like many websites, we use log files to monitor the effectiveness of our online marketing programmes.

Access rights

You have a right to access the personal information that is held about you. To obtain a copy of the personal information Asda holds about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to Asda Stores Limited:

Data Protection Officer, Legal Department, ASDA Stores Limited, ASDA House, Great Wilson Street, Southbank, Leeds, LS11 5AD

Security

At Asda information security is one of our highest priorities. In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure information that is collected online.

Security in our offices

Access to personal information is restricted in our stores and offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that store this information are kept in a secure environment.

Links

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these websites, and they are not governed by this Privacy Policy. Asda is not responsible for any products and/or services featured on any third party website. You should exercise caution and look at the Privacy Policy applicable to the website in question.

Notification of changes to this policy

If we decide to change our Privacy Policy, we will post these changes on this website so you know what information we collect and how we use it. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you. You will have a choice as to whether or not we use your information in this different manner.

Feedback

We want to make sure we’re giving you the information about privacy and security that you want – let us know what you think. If you have any feedback, questions or concerns, please contact us at the address above.

Posted in About Asda on 25 May 2012