Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it. Asda is committed to the online privacy of all its users.
Information we collect when you use Your Asda
If you submit a comment on an article or if you submit any text, photos or videos for use on the website or in a competition we ask you for your name, location and email address. Your name and location will be published; your email address will not be published.
When you visit our site, we will automatically receive your IP address, a unique identifier for your computer or other access device.
How we use the information we collect
We collect your email address if you submit a message in case we need to contact you for any reason. Your email address will not be used to send you marketing information unless you have already registered it with another Asda website and given the relevant permissions.
In order to help us design our website and improve your experience, we may collect information about the way you use and access our website. Our web system collects information about each visitor, including IP address, the length of time spent on the website and the pages visited. We may employ third party experts to help us look at this information. However, rest assured that anyone we employ will treat all information with the same sensitivity and security that we treat it. This is explained in more detail in the cookies section below.
Cookies on Asda websites
Our sites use a number of different cookies. Below we explain the cookies we use and why we use them.
What is a cookie?
A cookie is a small text file that may be placed on your device when you visit our sites. When you next visit our sites the cookie allows us to distinguish you from other users.
There are two broad categories of cookies:
Persistent cookies – Persistent cookies remain on your device until deleted manually or automatically.
Session cookies – Session cookies remain on your device until you close your browser when they are automatically deleted.
Cookies we use and why we use them
Essential cookies are technical cookies that are required for the operation of our sites. Without essential cookies our sites can’t operate properly. Essential cookies include, for example, cookies that enable you to log into secure areas.
Performance cookies allow us to recognise and count the number of visitors to our sites and to see how visitors move around them. This helps us to improve the way our sites work by enabling us to tailor our sites to the way visitors use them. The information we collect from performance cookies is aggregated which means that we cannot identify you from it.
Experience cookies allow our sites to remember the choices you make. Our sites use experience cookies to provide you with enhanced and personalised features. For example, we use information collected through what are known as “web-analytic” cookies to compare the choices you make to those of our other customers so that we can learn from those choices.
Information collected by experience cookies cannot track your browsing activity when you leave our sites to browse other sites.
Marketing cookies record your visits to our sites, the pages you have visited and the links you have followed. We use this information to make our sites and the advertising displayed on them more relevant to your interests. For example sometimes we use marketing cookies to limit the number of times that you see an advert. Sometimes we share information about your browsing activity (which we have collected from cookies) with our advertising partners. They may use this information to advertise products which may interest you on other sites.
Processing by third parties
In order to carry out the steps detailed above we may send your personal information outside of the European Economic Area and, if necessary, across international borders. The data protection laws in these countries may not be as extensive as in the European Economic Area. However, we have taken appropriate steps to ensure the same level of protection for the processing carried out in these countries as within the European Economic Area. Any details you provide may be electronically transferred to the US to our parent company Wal-Mart Stores Inc., which assists us in operating our websites. However, any such transferred information will be dealt with in accordance with the UK’s Data Protection Act.
Storage of data
We will not store your personal information for any longer than necessary. However we may be obliged by law to store your communications and personal information including activity logs and we may need to disclose details of these to government or authorised officials upon request. Like many websites, we use log files to monitor the effectiveness of our online marketing programmes.
You have a right to access the personal information that is held about you. To obtain a copy of the personal information Asda holds about you, please write to us at the following address enclosing your postal details and a cheque for £10, which we are entitled by law to charge, payable to Asda Stores Limited:
Data Protection Officer, Legal Department, ASDA Stores Limited, ASDA House, Great Wilson Street, Southbank, Leeds, LS11 5AD
At Asda information security is one of our highest priorities. In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure information that is collected online.
Security in our offices
Access to personal information is restricted in our stores and offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. The servers that store this information are kept in a secure environment.
Notification of changes to this policy
We want to make sure we’re giving you the information about privacy and security that you want – let us know what you think. If you have any feedback, questions or concerns, please contact us at the address above.