About Asda

Our new-look local supermarkets: bringing low prices closer to home

New Asda Supermarket

We’re getting ready to celebrate the completion of one of the biggest conversion programmes in retail history – the transformation of the Netto chain of stores into new-local Asda Supermarkets.

The opening of our new Southampton West End Supermarket next Monday is the culmination of a huge effort that at one stage saw eight Netto store being converted every week – each refit taking on average just two weeks. See how it all happens in our one-minute time-lapse video.

We’ve created 2,500 new jobs – and we’ll end the year with almost 180 new-look local supermarkets, all charging the same low prices as our bigger superstores and supercentres.

If you’ve shopped in one of our rivals’ smaller-scale local convenience stores you’ll know your shopping bill can end up much higher than if you bought the same items at one of their bigger out-of-town stores.

Picking up some groceries at Asda FentonWe believe in playing fair with all of our customers wherever you happen to live and shop – so you’ll find every product at our new local Asda supermarkets at exactly the same price as at our bigger stores.

We’ve completely overhauled the old Netto stores, given them a fresh new look – and stocked the shelves with more than 10,000 grocery products, four times more than the old Netto stores.

That means you can use your new local Asda to do your full weekly shop without having to travel further afield and backed by the Asda Price Guarantee – if we’re not 10% cheaper than our rivals on your comparable grocery shopping we’ll give you the difference.

And in addition to the 10,000 products on the shelves you can also order home, leisure and George clothing items online and collect them instore.

It’s a a completely new take on the local supermarket – watch the video below to see how the nature of supermarkets has changed over the past few decades:


When the new supermarkets opened their doors for the first time it was clear from the huge crowds outside that they’d been generating a real buzz and excitement in the local community. We’re really keen that the new stores play an active part in the local community – and right from the start we’ve had local heroes and local schoolchildren getting involved at the official openings.

More than half a million new customers have shopped in one of our new-look supermarkets since the first stores opened in Wakefield and Worksop back in May.

Posted in About Asda on 29 July 2011