We're Britain's lowest-priced supermarket for 16th year in a row

We’ve been named Britain’s lowest-priced supermarket for the 16th year in a row at the Grocer Gold Awards – the Oscars of the food and drink industry.

Grocer Gold Awards 2013

We also won the title “Britain’s favourite supermarket” for the third year running – a really special award as it’s decided by a poll of more than 6,000 shoppers.

And our innovative Fish Made Simple range – where our fresh fish counter colleagues help you prepare a meal with the sauces, marinades or toppings of your choice – was named Best Own Label Range at the awards ceremony in London’s Guildhall.

Read more here
News & Blogs

We're cutting waste – and getting food to the people who need it

Asda FareShare

We’re delighted to announce we’re launching an exciting new scheme to help cut food waste – and support some of the most vulnerable people in the UK at the same time.

We’ve teamed up with food redistribution charity FareShare to make sure food we don’t have room for on the shelves goes to people who need it – not into the bin.

This pioneering change means an extra 1,500 tonnes of food will go to UK charities every year – increasing the amount of food redistributed by FareShare by 41%. That’s the same as an extra 3.6 million meals every year.

Read more
News & Blogs

Norma's Facebook campaign takes Asda prices over the sea to Skye

Asda delivery van on Skye with Beinn na Cailleach in the background - photo from Norma Mckenzie

Norma Mckenzie was so fed up with the high cost of groceries on the Isle of Skye she set up a Facebook page campaigning for Asda to come to the rescue with our everyday low prices.

She quickly attracted the support of more than 1,000 fellow islanders – a tenth of the population – who joined the campaign and “liked” her Asda/Skye Home Delivery page.

And now – thanks to Norma’s determination and the work of our colleagues in our Inverness store nearly 100 miles away – we’re delighted to say that Asda home shopping vans have started bringing those much-needed deliveries over the sea to Skye!

Read more
News & Blogs

Win a sofa of your choice from our new range worth up to £750

Alistair sofa collection

We’ve just launched a new range of luxurious sofas on Asda Direct – and we’re giving you the chance to win one of your choice up to the value of £750!

It’s a great excuse to update your living room with more than 300 new models added to the collection.

We’ve got something to suit all tastes and styles – from sleek modern designs like our Camden range to the classic elegant style of our Jasper range – all at affordable prices. Browse the full collection at Asda Direct now to find the ideal addition to your home.

Find out more and enter
News & Blogs

More news from around Asda

Take advantage of our Travel Money "Top Dollar" rate sale*! Latest Mumdex reveals kids are more financially responsible John Frieda prize draw Pretty packaging for new NSPA range chosen by our Facebook fans Loyal customer Ernie the giant Green Sea Turtle loves our sprouts! Our BBQ range competes with the best at world championships