News & Blogs

Many happy returns to Nora, who turned 100 this week.

Nora and Lillian

She celebrated her special birthday by meeting the mayor and having photos taken for her local newspaper, before calling in to our Gosforth store to see our colleague Lillian Shinwell.

Nora regularly visits Lillian’s checkout when shopping at the store with her daughter-in-law and her son and over the years the family have become good friends with Lillian.

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Posted in News & Blogs on 05 February 2016
News & Blogs

We’re trialling these fab wonky veg boxes as part of our ‘Beautiful on the Inside’ range in 128 stores in our continued effort to tackle food waste across the supply chain and to help famers.

Wonky veg box

The exclusive wonky veg boxes are packed with peculiar potatoes, crooked carrots and curved cucumbers which are all in season, as well as knobbly peppers, cabbages, onions, leeks and parsnips. They’re just £3.50 each, which is cheaper than regular shaped fruit and veg, and there will 20 boxes available in selected stores from today as part of a trial to see if the box is a hit with customers.

Find out more here
Posted in News & Blogs on 04 February 2016
Community

A project for budding musicians backed by The Voice finalist Jamie Johnson is preparing to get off the ground – with a little help from one of our Asda Community Life Champions.

Jamie with Rosie and other volunteers

Jamie, who’s now a professional signer after being mentored by Kylie Minogue on the BBC talent contest in 2014, is helping construct Riverside One. The studios are a place for local musicians to rehearse and record in Chatham, Kent.

Rosie Smith, Community Life Champion at our nearby Gillingham Pier superstore, has been volunteering at the site.

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Posted in Community on 01 February 2016
News & Blogs

Love is in the air at Asda this Valentine’s Day – with lots of colleagues telling us how they met their other half while working on our stores.

Christine and Noel

One happy Asda couple is Christine and Noel, who work at our Coleraine superstore.

Christine, a colleague in the home shopping team, first met Noel, who works as a section leader in the store’s warehouse, in the aisles.

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Posted in News & Blogs on 29 January 2016
News & Blogs

There’s been a brilliant reaction to our quirky new Purrrmaid bedding with lots of people taking to social media to say how much they love it – and Sophie Osborne likes it so much she decided to get it tattooed on her leg!

Purrrmaid tattoo

When the 27-year-old designer saw the bedding in our Shoebury store she just had to get it, and her husband Adam said he thought the Purrrmaid design would make a really good tattoo.

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Posted in News & Blogs on 29 January 2016