News & Blogs

Extra Special mince pies

Asda Innovation Chef Mark Richmond has come up with a clever way to make sure our mince pies really are filled to the brim.

And it hasn’t gone unnoticed – our Extra Special mince pies have been praised in top Christmas food awards including BBC Good Food, Good Housekeeping and Delicious Magazine.

Mark was inspired by memories of his granny baking mince pies at home. She would always make sure the pies were filled with plenty of mincemeat and the lids of the pies were pressed down to remove any air.

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Posted in News & Blogs on 06 December 2016
News & Blogs

Our Christmas tree crumpets are back and lots of people are sharing the love for them on social media.

Christmas tree crumpets!! ??

A photo posted by Justine Miller (@justine_millerx) on


They’re just £1 for a pack of six and are available in selected stores and online now.

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Posted in News & Blogs on 06 December 2016
News & Blogs

Our Facebook fans have been sharing amazing pics of their loved ones with our festive Christmas gnomes.

Emma's pic

When we posted on Facebook about customer Alfie’s nan Pat, who Alfie says looks like our Mrs Claus gnome, loads of people shared pics they’d taken of our gnomes in store.

The gnomes are available in selected stores now – please call ahead to check availability if you’re planning a special trip.

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Posted in News & Blogs on 02 December 2016
News & Blogs

Little Matilda loves hippos – so her mum Michelle got in touch with us to say how excited she was to see our new Holly the Hippo Christmas chocolate.

Matilda and her Holly the Hippo chocolate

We posted about our new range of Christmas character chocolates on Facebook – and Michelle commented to say that three-year-old Matilda would definitely be wanting her own Holly Hippo as she’s mad about them. So we sent Matilda a gift card so she could pick one up at her local Parkgate Shirley store.

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Posted in News & Blogs on 02 December 2016
News & Blogs

Lots of people have been talking about our fab festive duvet sets on social media – here’s what Marie said about our cute Penguin duvet set on Twitter:


There’s a variety of festive bedding – from a snowman duvet set to Christmas baubles bedding with prices starting from just £10. Check out the range here and

see what our customers have been saying here.
Posted in News & Blogs on 01 December 2016