In early 2006 the Food Standards Agency (FSA) published voluntary salt reduction targets across 85 food categories, setting a deadline of 2010. By the end of 2006 we had already met the FSA target for salt reduction across more than 65% of our own brand products. In 2008 we became the first retailer to hit the FSA’s targets ahead of the 2010 deadline by removing a total of 396 tonnes of salt from our own brand products — and we have committed to extending this to 100% of our range.
Asda and health: Our key services and initiatives