A friend of mine shared a story with me and I thought it might be something you would like to consider using for your future christmas commercials. Its regarding her three year old niece. Apparently, her niece’s family only shop at Asda. Last christmas her niece opened her presents and found to her delight, an item that she had admired and wanted at the Asda store. Her face lit up with joy as she exclaimed “wow, Santa shops at Asda too!” Aww bless her.

They apparently have this recorded on video.

Having used you self service checkout a number of times I can’t help wondering if you could program the till software to accept that if a customer has already had their age verified for the purchase of alcohol for example , then this wouldnt be necessary for verifying age against DVD’s for the same basket.

The is a profit boosting idea rather than money saving. I would like to see you improve you childrens clothing range to include elastic pull-in button waist on trousers and skirts. I currently cannot buy your childs clothing as I cannot alter the waist as my children grow. Your competitors Tesco and Next have elastic button waist and this means the clothes stay up. There must be many parents who avoid buying clothing from yourself which is a great same as I like your range but they just fall off of my children thus I avoid making a purchase and have to resort to your competitors. Please can you consider this as an idea. I am sure that your clothing sales would increase.

Hi, I have recently shopped at the Park Royal and Doncaster store. From what I have seen, it can be a night mare shopping with kids under the age of 12.Dont get me wrong…I love my children and all, but shopping and giving attention to your kids and still having to rush is not fun. But we all have to shop!!Why not have a little kids corner with older mature kids or parents that can look after the children while us parents shop in peace and even better.

This wont cost you allot, all you need to do is budget wisely and allow the ASDA colleagues to take turns in painting the kids faces, blowing ballons and letting them draw in pictures to keep them entertained while we shop. There are lots of young kids who have finished school who wouldnt mind baby sitting. This is one investment that you will never regret in making. There are many guidelines I can give you in order for you to make this successfull, example: let every mom keep their kids in the play corner only every 45 min so that the child care taker can focus on all the kids in the corner. Simple things like these can make our lives shopping at ASDA so much more fun and easier. After all, you do want a happy ASDA customer leaving the store, right?

On the other note, I do agree with many of the other posts above, you should start rapping fragile items like eggs and wine in bubble wrap, it might take a little longer at the check out point, but think about it, youll give out less refunds for broken stock.

Good luck!!!!!!

ASDA CARBOX

One of the key problems is bagging at the checkout We often forget to bring a recycled bag and end up using plastic bags Based on garage storage units The Asda Carbox would retail @ ? and be designed to stack in the Asda trolly and fit the boot of most cars. Many boxes would be left in the car and transfered from the car to a shopcart in the carpark negating the need for bags of any type.

Checkout people do not have info about the product price and often resort to sending someone to find out the exact price, which is total waste of time. Asda need a computer system which have all the product info.

I have a sales idea which i feel will generate Asda millions of pounds worth of business who do i need to contact to discuss this

Hi ASDA Bright Ideas Team,

I have a bright idea, which would save money for ASDA, this will be better for the enviroment, be easy to implement and could be put on a trial across selected stores to see the reaction of the public before going nationwide. I would like to contact a member of the bright idea’s team for a discussion about idea direct. Could someone come back to me via e-mail, with contact details. I look forward to hearing your reply Tony Bennett

hi asda, am looking for a 3 bottle gift bag … you know how you sell 3 for £10, yeah !!! well I had to buy 3 bottles and 3 bags for the one person , not a good gift idea is it? cummon asda…and not just for xmas …all year round…where is the 3 bottle gift bag ???? remember you heard it here first !!!!!!!

Some right loonies on here saying they want to meet up with the asda execs with there great ideas-made me chuckle. The sald bar sounds a popular choice.

Here is a strange one

Up and down the country there are thousands probably millions of huge motorway/dual carriageway signs with place names and distance in miles on. Driving on the opposite side of the carriageway you get to see the back of these signs which are empty. This is advertising space just going begging-masses of space to advertise products or local stores. Even buying the rights to this space and selling on the advertising space could make someone a pretty penny.

Ok here is another idea that could help in selling goods. Having shopped at asdas many years have noticed people a lot of the time cannot reach the top shelfing thus cutting down your sales of these high items, I think you will have noticed things on top shelfing moves slower, and people don’t like to ask others.So here is the idea, have clearly marked step stools with pop down weels hanging around in this hard to reach areas. Punch line; We all need a step in the right direction from time to time.

Hi Here is another idea for you to save loads of money per year by doing something that will cost you next to nothing and give you a more greener outlook. Walk into any store and look up, you will see a mass of lighting, you could easy remove lots of tubes say one in every three and still be lit up so everyones happy. The punch line; At Asdas we are not dim, we are full of bright ideas & by cutting our lighting we are cutting your shopping costs and helping to save our inviroment.

Another useful idea for people who are living as an independant single person would be to review the line of tins and can goods so that half measures can be applied so that portions can be better suited for those individuals.

The same principal can be applied to other food and drink ranges.

have you thought about opening stores over here we have a very limeted choice of supermarkets margar;consum;mercadona;and dia.;eroski and lidl;they are all VERY EXPENSIVE even lidl .i watch the adverts on tv for all your wonderfull offers and wish there was a branch here .something needs to shake our supermarkets up with healthy competition .the clothes offered by you would also be a great offer as where we live if you are a size 18 plus you can forget getting anything decent .i have to wait till i go back to uk on holiday before i can buy new clothes.a lot of us expats all say the same things our nearest decent shop is in gibralter which is a 6 hour drive thats a morrisons ive only been there once and the turnover is unbelievable its heaving and needs to recieve fresh deliveries each day ..like everywhere else the unemployment here in roquetas de mar is very high so there would be a queue of people waiting to take on any vacancies myself included .anyway its just an idea i thought you may think over sorry to go on but i genuinely think this an idea worth thinking about . best regards mrs eileen wakeman

hi i have a slogan you may be interested in. i realise that you already have one however this could be used in tandem. if you are interested you can contact me to discuss or pass the details to the relivant dept . best regards rob.

An Idea for Asda your adverts need a little more umph, comparing yourself to other shops making them look bad and you look good by actually “naming and shaming” so to speak doesn’t endear ASDA to me when a company needs to do that it looses my respect and therefor my business.

I would much rather see a company being actually creative in its advertising then resorting to that kind of advertising. Tesco’s and Sainsburies and Morrisons may be your competitors however watching your ad makes me want to go shop at them by far more then shop at a store that resorts to that kind of advertising.

I agree with louise jagger, why don’t you have a loyalty card, I have just been informed ASDA card are increasing the rates, and have cancelled my card as interest rates are the lowest ever, and at time when everyone needs every penny, I do not believe the rate should be increase. When I spoke to the provider their representative informed me ASDA were fully aware of the increase. Now if ASDA had a loyalty card, it would ASDA and the customer who would benefit.

Why not put your stores and fuel stations in a satnav POI format so that when people go to an area they are not famiar with they can find your nearest store?

I notice you have indicated that this starts next year and to watch this space for more inforamtion, so all these bright ideas listed in the comments will not be rewarded as it isn’t to start until you announce the launch of bright ideas? At the moment any rival company (eg Tesco’s) can look at this site (which they do) and steel the ideas left already. I have two very good ideas which I am happy to discuss with you once the ‘Bright Ideas’ starts officially.

I spend most of my life in Spain.There are literally Thousands of Brits living there,have you not considered doing “ASDA OVERSEAS”. We already have Iceland Overseas & the store is never empty,it has taken off BIG STYLE,even the Spanish people shop there. Do your homework,don’t take my word for it. Our largest store in Torrevieja is “Carrefour” some of their prices are extortionate. We also have Lidl & Aldi but Iceland seems to have the monopoly. At least consider this suggestion,you have nothing to loose & everything to gain.

I think the store in spondon is second to non, I am welcomed and helped if I need any help the tsalls are clearly marked and all the staff have a smile for everyone their choice not yours so pass on my thanks to them.

I would have thought though, that the boss at all your outlets would fit a you are here sign electronic, so you can find at an instance the kind of goods you are looking for.Just press a button punch in what you are looking for and get a route on screen showing you the directions, in all your stores speed will inhance your sales and stop people from leaving in frustration got to be a winner do you not think

I support people who have learning disabilities to shop and be as independent as possible.This means that they buy there own groceries and one of the problems they encounter is the amount of fresh food that goes to waste, because the bags of ready prepared salad or the large sizes of fruit and veg e.g. cabbage, lettuce, cucumber as even half a cucumber can be to large. It would be nice if their was a smaller bag of prepared veg that people who are catering for themselves could buy. Maybe then there would not be so much food waste.

Have a coffee bar at the entrance to an Asda ie in the car park. A mobile big van, have a few seats and a covered area. This would allow husbands to sit with the kids while the wife can concentrate on the important weekly shop. OR the wifes’ can sit while the husbands’ shop. Could even have childrens’ DVD’s showing to keep them entertained. Could also sell donuts, muffins etc. Call it CHILAX@ASDA. This would make shopping more relaxed and stressed free !!

Hi Chris from Newport

I though it may to your advantage if the pharmacy was moved more central in the pencarn branch maybe near the checkouts i.e. where the hairdressers used to be instead of tucked away in the corner

i like to make money all the time. So i feel asda should have its own money making scheme on the side which will have a good affect on the company.

Oki this idea will be more innovative for the marketing department as they the people which drives the business ahead. So i was thinking introduce an “Telemarketing” serive into the business which can surely save on the marketing expenses and will give the same quality or even more if its given in to the right hand of telemarketing industry (i can name some with “Promising Quality and lead generation”.All the customer service/after hours sales and many more can be handle with them with a very lil cost on the pocket. I can elaborate more and break down on how they can “ASDA” save more money. And it will be guaranteed :O)).

hello again i thought i would tell you now anyway as i am likely tto forget i thought an idea with packaging is for asda fresh bread you could put it in paper bags in stead of plastic this keeps it just as fresh , saves money and is greener . and i also thought that on things like trifle instead of using the plastic casing and the strip of cardboard around it telling you what it is you could have this infomation printed on the plastic. i also think that the create your own pizzas could have the carboard strip taken away as you know whats on them just by looking maybe you could just send through to the checkouts how many pizzas one person had and give everyone a number so that when they went to the checkout the casshiers would anllready know how much that person owed for a machine that you could use to do thid it would most likely be costly but in the long run would save you a lot of money thanks for reading linzi x

How about sorting out your web and telephone systems. I have just spent an hour trying to find out when I might receive my next Asda (Santander) credit card bill. I shall not have any difficulty paying it providing it reaches me!

I often forget my reusable ASDA bags in the car and don’t realise until I arrive at the checkout to pay. Suggest placing visible signs in prominent customer areas ie on entrace to ASDA car parks, entry into the store, etc . A simple but cost effective way to reduce use of carrier bags.

Why not offer a ‘scoop and weigh’ type facility for some of your dry consumables. This used to be quite popular, but I don’t see it anymore. I’ve seen this done in supermarkets in France. There, they have ‘hopper’ style containers that you place your bag under and pull the lever – this means no hygiene problems. It’s self-serve so no staff costs. Weigh your product and print off the appropriate sticker.

Perfect for the eco-friendly, budget-savvy shopper! Saves packaging, saves waste. Imagine – this could be done with breakfast cereals, pasta, flour, pet food even washing powder! Asda own brands all the way!

Takes up less space for the store, therefore saving you money and saves on your packaging costs too.

5 Fruit Fun Packs Get 5 fruits from a range of fruits, pop it in 1 recycled paper bag. Let the paper bags have funky designs on that the kids can relate to. Charge say 50p for the bag. Use the smaller fruits usually rejected by supermarkets. This would promote healthy eating and also ASDA’s eco policies. Run a competition so that children can name and create identities for the various fruits. Food should be fun as well as healthy.

Why not have recycled brown carrier bags like in America. To cover the cost of production of these have a sponsor on 1 side ie Coca Cola, duracell etc and on the other side make it plain that its an ASDA recycled bag. Then once you have used them you can pop them in your own blue bin at home or reuse them. These I would think would be more eco friendly than plastic carrier bags.

Why not sell collapsable trolly’s that people can put in to the back of their cars. When they get to the supermarket they simply unfold/unpack/extend the folding plastic trolly fill it up instore and when they get back to the car collapse down the handle / wheels and lift it in to the boot.

That way you can reduce the amount of metal trollys you need to manufacture, buy, replace, store and repair and instead make a profit from re-usable trolly sales!

The customer also doesn’t have to faff about with packing and carrying loads of bags. So you also eliminate the carrier bag problem.

Don’t print any till receipts!

Instead take the email addresses of each of your customers and email them their bill from the till.

This way you not only save on paper, printing and the potential cost of servicing, but you capture the email adresses of millions of customers who may not register with you online and can e-market to them, saving you even more money as you won’t have to rent or buy data from third parties.

To avoid the problem of customers getting home and finding the receipt doesn’t marry up to the items they have bought (E.g. charged the wrong price) turn the till screen around to face the customer so they can see each item as it’s processed and the total including all offers and savings. To verify the sale they enter their email address before the receipt is sent.

I have a brilliant money saving idea which is so obvious I am surprised they haven’t done it. I will certainly be suggesting it when the bright idea service is launched.

why not charge customers one pound parking fee refundable if they use their own bags saving the company money and helping the enviroment..

on your fish section, why dont you save the fish heads, tails, and off cuts of fish, for the fishermen who would gladly pay for them. instead of having lots of fish waste.

hi my husband and i have came up with an idea why dont you have a fresh bag and sandwich counter so people could get a nice fresh roll or baguette made for you in front of you at reasonable prices

Can Someone Please Start To Manufacture Toilet Brush Replacement Heads. We Simply Unscrew The Head From The Arm And Replace. It Saves Money And Cuts Down On Having To Replace The Entire Unit Every Time We Need A New Brush Helping Reduce Recycling As Well As Helping Our World Enviroment And Hygiene Standards In Our Bathrooms. For Stainless Steel Versions Which Tend To Rust Quicker Externally Due To Water Vapour Exposure A Plastic Coating Or Lacquer Should Help Give Them A Longer Shelf Life. We Are Told To Replace Our Toothbrushes Every 3 Months And So It Should Be For Toilet Brushes Also As These Are Made Of Plastic Bristles Too.

It’s time to update your till reciepts. Think about it.

Stop printing the full product GLN on every till reciept, for reference you only need the last 6 digits, or even none at all, since the transactions is already stored on your network. Basically your till reciepts look ugly, and the information is of not interst to you customers.

Reduce the width of the paper, and you will save money on the till rolls, you will save paper which is better for the environment, you will save money on the ink you are wasting, the reciepts will print faster, and you will save energy too.

Hope to see you put this into practice soon.

Hi i was thinking why dont you maybe try and see if you can get a drink that they drink in the states called Mountain Dew(MNT dew) its a really nice drink i highly recomend that one also Rootbeer which is also a soft drink as well Also maybe Reeses Buttercups they are lovely sweets as well its just food and drink for thought. I defantly would buy both if its at a reasonable price here..

I have a business idea that I’d like to share with you – not for any gain of my own other than to help me receive my personal mail timely …. Bear with me as the idea may seam a little mad at first.

Supermarket Postal Services ? I travel the M5 daily and see your trucks every few hundred miles, I also shop in your stores upto twice a week.

As you are travelling up and down motorways accross the country and virtually every person in England has a Asda Store within traveling distance why not offer a postal service. Customers hand their post at standard postal charges to your stores for delivery, you deliver to the local store of the recipient. You now have two people visiting your store regularly and hence will possibly shop in your store at the same time.

I have to say as a UK consumer I am getting very fed up with striking staff and poblems with the Royal Mails services, I just think that Asda manages to get everything else right …why not this too?

Thanks for Reading

Claire

on your website when shopping you should have a box you can tick so when the item comes on special offer or is reduced you are informed by an email,also i belive the price of delivery is too high you should introduice free deliverry for customers who spend £30 or more,iceland do this if you spend £25 and reward you with vouchers for shopping with them.

the sandwich section of asdas is great….im thinking lots of people would buy these if they could get to the asda store in their lunchbreak…what if you take the sandwich section to them? in a mobile sandwich van..this van tours the stores local industrial estates, same principle as an ice cream van….

It would be great If asda had play areas like they do abroad where parents supervise, so It Is not a staffing issue. I find It hard at times shopping with a 4 year old that as problems, imagine having an autistic child to shop with,where has If there was a play area one parent could supervise whilst the other parent could have quality shopping time. I know I would probabley end up buying more, but instead I rush around to get the shopping done before we have a difficult session

In each fashion department, it’s hard to picture what some styles will look like,as you don’t have dressables/displays instore. You have so many colours and options and customers need help to put items/outfits together. So have a large visual screen on each department with rotating visual collections or a fashion show/runway on screen selling the new lines into the store and the prices. Slow moving items could be highlighted on the screen or as a promotion on the screen too.

Why not have crushable items such as flowers and eggs at the back end of the supermarket, so that when you go round getting everything else, they don’t get crushed? It may not save you money, but it will stop customers wasting money on crushed eggs / fruit & veg and flowers…. It’s really annoying when all the heavy stuff, like alcohol / drinks etc is normally on the last aisles so that all the rest of your shopping is crushed. It would also make sense to have the frozen stuff to the back end as well, as a weekly shop can take an hour, if not more, and the food is already thawing whilst you’re picking up your loo roll etc…

Also, could the trolleys have bar code scanners on them, so that when you put the item in your trolley it’s automatically scanned and weighed, therefore when you take the trolley to the checkout, the til’s computer scans the trolley and charges you there and then – thus saving on customer queues and will save the store money on checkout assitants.

thanks Jo

Thanks for all your great suggestions – it just goes to show why Bright Ideas will be great for everyone. To those who have asked questions, as you may have seen in our post we’re pre-announcing the scheme so you can get your thinking caps on, but we’re still working through the details of exactly how it will work. We’ll post these as soon as we have them, but the scheme itself will launch formally next year. Thanks!

It would be a good idea to have a self service Salad bar, like they do at Morrisons Stores

dear sir i visit my local asda store maybe three times a week the first thing you see is the fruit and veg i have noticed that asda is interducing many excotic fruits from abroad they look very nice on display but to the shopper they dont know what they are and where there from or how they taste or how you cook them can i suggest that you have a small tasting counter along with some recipies you would then see those fruits fly out the door thanks for your time james

When ordering food items online for home delivery the food could come with a longer use by date instead of 2 days which is no good for a weeks shop.

Also when ordering items with security cases or tags to take them off before delivering them or at least give the drivers facilities to remove at the door

I have an idea to revalucionise the whole shopping experience in a supermarket.I would like to talk my idea thro with someone at asda head office.It is also the solucion to the plastic bag problem. Where do I go ,who do I speak to.

Hi Delia, I think you may mean the TellAsda site at www.tellasda.com. This is an ongoing customer satisfaction survey but it’s also the best way of providing feedback or suggestions to individual stores as it’s closely monitored by all our local managers. Hope this helps. Thanks!

I have looked for an email address and this is all I could find. Australia needs your clothes I have been here 3 years and I am ashamed to say I am still wearing Asda knickers from before I moved here. I would like the correct email address to contact someone in your clothing department. I know loads of people that just want your clothes over here and I would love it if I could place orders (mainly sales stuff and clearence) to start with. I would like to be able to buy in small bulk to start with say a few hundered pounds and sell your clothes on here. Obviously once I have started to trade the orders would be for more. Could you please let me know what postage and packing would be by sea to start as I dont have a lot of money to set this all up. We are also comming into our summer as you are going into winter so I would not need the stock straight away.

This is a serious request I have been buying items for myself, having them sent to my family to post out to me and my friends love your clothes. You can not get the designs or quality here and I do not want to have to go down the buying from China route.

The women of Australia need your clothes, please help me to make this a reality.

Thanking you in advance

Sue

What about plastic troleys they would have to be made out of the same material as plastic baskets the wheels,handles and chain would all have to be made out of metal.What do you think?

Hello Have you bought a toothbrush recently? Did you have fun trying to get it out of the packaging? Please.please, please can you design some simple packaging that firstly costs less, and secondly can be opened without struggling! I feel sorry for those less nimble! mayy thanks

The freezer/chilled isles of the supermarket could be partitioned off. This would isolate the chilled isles from the rest of the store, thereby reducing refrigeration costs, as the transfer of heat from surrounding room temperature parts would be reduced. The partitions/doors coulds be glass to allow customers to see inside.

Why not have a webcam in EVERY store giving a panorama view so customers can see how busy the story is in real time so they can decide whether to shop at that time?

In store your staff spend loads of time taking customers to an item they cannot find. Why not have simple electronic product locators dotted around the store. These would be simple flat screens where a customer could locate their item on the virtual shop and then be directed to the product. A map could even say ‘You are here’, and a path to the item with isle number and position in the isle.

As a customer I don’t want to ask a staff member to leave what they are doing and trail around the shop with me, it’s embarrassing.

The amount of staff tied up leading customers around the shop is a bind on your resources.

Many thanks

David O’Rafferty

Business implementation manager Scottish Power PLC