Lizzy Massey on why we’ve taken the precaution of removing our Little Angels newborn nappies from sale
As Vice-President of Own Brand at Asda, I really care about our relationship with our customers and it’s incredibly important to me that we create products, like our Little Angels nappies, that they can trust. So when I saw the pictures posted on Facebook showing a baby suffering, my heart went out to him and his parents, especially as I’m a mum myself and see everything involving children through the perspective of “what if that were one of mine”.
Parents want to do the best for their children so it’s our job to make sure that Little Angels products, including the millions of nappies that we sell, always live up to their expectations. The materials we use in them are common in nappies and they are manufactured in a controlled, sealed environment where rigorous quality and safety checks take place.
Whilst checks and controls are in place to give parents confidence in our products, if there’s a suggestion that something is wrong, we will act quickly. That is why we immediately started a full investigation into this incident and have taken the precautionary step of removing our range of newborn nappies from sale until we understand what has happened.
If any customer has concerns about any of our Little Angels nappies, they can bring them back to their store and we will happily refund them or they can contact our Customer Services Team on 0800 952 0101.