Nearly 500 million litres of wine is poured down the drain by Britons every year – as many of us are left with half-empty bottles that go off before we can finish them.
Julian Walker-Palin, from our sustainability team, writes about the latest research from WRAP, the Waste and Resources Action Programme, on his Aisle Spy blog – and introduces one of the ways we’re helping people cut down on wine wastage.
He writes: “We really hate waste at Asda so we looked at this problem and developed an updated version of the wine in a box concept as that format maximises its life. So what are the benefits of storing wine in this way? Well it stays perfectly fresh for up to four weeks after opening – a staggering extension on how long bottled wines last.”
And wine in a box doesn’t mean low-quality wine. Our new wine cubes will be available for Chilean Sauvignon Blanc, Italian Pinot Grigio, Italian Soave, Australian Chardonnay, Californian Zinfandel Rosé, Australian Shiraz, Spanish Cabernet Sauvignon and Spanish Merlot. And the packaging is pretty eye-catching too!
Find out more about the wine cubes – and what WRAP and our resident Master of Wine Philippa Carr have to say about them – on Julian’s blog.
Posted by Anna on 08 September 2010, 18:20Share - Comments - Leave your own comment about this article
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